Comments on: Dutcher Advertising Opportunism? http://www.sixteensmallstones.org/dutcher-advertising-opportunism The Weblog of J. Max Wilson Fri, 03 Feb 2012 16:49:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jose http://www.sixteensmallstones.org/dutcher-advertising-opportunism/comment-page-1#comment-228 jose Tue, 10 Jul 2007 09:22:24 +0000 The logic in the email a non sequitur. The purpose of the movie (as with all movies) is to entertain. The logic in the email a non sequitur. The purpose of the movie (as with all movies) is to entertain.

]]> By: Mahonri Stewart http://www.sixteensmallstones.org/dutcher-advertising-opportunism/comment-page-1#comment-227 Mahonri Stewart Tue, 10 Jul 2007 05:50:01 +0000 It reminds me of an episode of “Big Love” where the protagonist, a fundamentalist practicing polygamy, is approached by his LDS advertising folks (he runs a store in the Salt Lake are which is a kind of independent Lowes or Home Depot), who as part of their campaign to compete with the locals directly target the LDS market. They interview Mormons who work for him, subtly and not so subtly pointing out their large families, pictures of the temples, and other Mormon red flags. This “we believe like you” campaign is even more disengenuous, considering that no one knows he’s a polygamist nor a practicing LDS. With Dutcher, the same seems to be the case. <br /><br />However, I do think it’s wise to think this push, like in Big Love, is initiated by his marketing company and not perhaps how he personally would of concocted things on his own. It reminds me of an episode of “Big Love” where the protagonist, a fundamentalist practicing polygamy, is approached by his LDS advertising folks (he runs a store in the Salt Lake are which is a kind of independent Lowes or Home Depot), who as part of their campaign to compete with the locals directly target the LDS market. They interview Mormons who work for him, subtly and not so subtly pointing out their large families, pictures of the temples, and other Mormon red flags. This “we believe like you” campaign is even more disengenuous, considering that no one knows he’s a polygamist nor a practicing LDS. With Dutcher, the same seems to be the case.

However, I do think it’s wise to think this push, like in Big Love, is initiated by his marketing company and not perhaps how he personally would of concocted things on his own.

]]> By: Stephanie http://www.sixteensmallstones.org/dutcher-advertising-opportunism/comment-page-1#comment-226 Stephanie Mon, 09 Jul 2007 13:14:38 +0000 I don’t know what it is about Dutcher – but he’s always been someone I just didn’t warm up to. I don’t know if it’s the arrogance or what… but he doesn’t strike me as sincere. His actions…to me…seem completely cocky and all about gaining fame. He’s an odd one. It always amuses me when people are so full of hypocrisy… “I believe I am too good to make movies that cater to you…but I will try to sell them to you anyway…” I don’t know what it is about Dutcher – but he’s always been someone I just didn’t warm up to. I don’t know if it’s the arrogance or what… but he doesn’t strike me as sincere. His actions…to me…seem completely cocky and all about gaining fame. He’s an odd one. It always amuses me when people are so full of hypocrisy… “I believe I am too good to make movies that cater to you…but I will try to sell them to you anyway…”

]]> By: Naiah http://www.sixteensmallstones.org/dutcher-advertising-opportunism/comment-page-1#comment-225 Naiah Mon, 09 Jul 2007 11:44:29 +0000 Dutcher, himself, is not a practicing member anymore, but I believe that I read somewhere that his wife and children still are, and, on their behalf the argument could be made that he does still have some interest in clearing misconceptions. I haven’t seen the film, myself, and so I can’t comment on how appropriate it would or would not be in showing people what we’re all about, but I have to say that my take on the email is similar to J. Max’s. It does, unfortunately, come accross as opportunistic, crass, and just leaves a bad taste in my mouth. I’m not terribly comfortable (in general) with anyone unnecessarily mixing money and mormonism. It simply feels exploitive to me. Dutcher, himself, is not a practicing member anymore, but I believe that I read somewhere that his wife and children still are, and, on their behalf the argument could be made that he does still have some interest in clearing misconceptions.

I haven’t seen the film, myself, and so I can’t comment on how appropriate it would or would not be in showing people what we’re all about, but I have to say that my take on the email is similar to J. Max’s. It does, unfortunately, come accross as opportunistic, crass, and just leaves a bad taste in my mouth. I’m not terribly comfortable (in general) with anyone unnecessarily mixing money and mormonism. It simply feels exploitive to me.

]]> By: Cameron http://www.sixteensmallstones.org/dutcher-advertising-opportunism/comment-page-1#comment-224 Cameron Mon, 09 Jul 2007 10:21:24 +0000 It’s just a marketing gimmick. I don’t think there’s anything neccesarily opportunistic at all; just a way for a company to move some of their product by capitalizing on current events. Lots of companies do this (is the Alberston’s sale on bar-b-que foods around the 4th of July nefarious and opportunistic; not really, I don’t think). Come to think of it, Criterion recently touted a sale wherein if you purchaced three of their DVDs that had something to with theatrical releases, you’d get a free Criterion baseball cap. Again, I think of this as pure marketing; it’s possible Dutcher doesn’t even know about the sale himself. I wouldn’t read too much into it. It’s just a marketing gimmick. I don’t think there’s anything neccesarily opportunistic at all; just a way for a company to move some of their product by capitalizing on current events. Lots of companies do this (is the Alberston’s sale on bar-b-que foods around the 4th of July nefarious and opportunistic; not really, I don’t think). Come to think of it, Criterion recently touted a sale wherein if you purchaced three of their DVDs that had something to with theatrical releases, you’d get a free Criterion baseball cap. Again, I think of this as pure marketing; it’s possible Dutcher doesn’t even know about the sale himself. I wouldn’t read too much into it.

]]> By: Clark Goble http://www.sixteensmallstones.org/dutcher-advertising-opportunism/comment-page-1#comment-223 Clark Goble Mon, 09 Jul 2007 10:12:05 +0000 It’s opportunistic and, given Dutcher’s disassociation, somewhat even more unseemly if anything. It’s opportunistic and, given Dutcher’s disassociation, somewhat even more unseemly if anything.

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